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Böhler Uddeholm Africa and Unique Welding Alloys Combine Technology with Service

Böhler Uddeholm Africa and Unique Welding Alloys have joined forces to offer fabricators a range of world-class welding consumables that is easily accessible through a national customer-focused network.

The strategic channel partnership brings Böhler Uddeholm Africa’s high-performance and standard welding consumables within Unique Welding Alloys’ customer-orientated sales and logistics operation, exemplified by its national 14-branch network.

The market will benefit by having access to a world-class range of welding consumables backed by excellent stock availability and experienced customer service consultants located in strategically-located centres.

It also makes for a synergistic relationship between the two companies, with Böhler Uddeholm Africa seeking to expand its footprint for its volume products and Unique Welding embarking on a strategic drive to extend its offering to all market segments.

Böhler Uddeholm South Africa Welding Division General Manager, Tim Sivewright, said the company’s MIG and TIG wires, unalloyed and medium alloyed flux-cored wires and premium unalloyed and high alloy MMA stick electrodes were well-matched to the requirements of distributors and end users in South Africa.

“Partnering with a strong national distributor like Unique Welding dramatically expands our footprint and product availability to bring these products closer to the customer,” he said.

“With improved product visibility and support we expect consumables such as our new Double Rutile Premium Mild Steel 6013 Electrode to become market winners, based on their excellent cost and performance.”

Unique Welding CEO Nazmi Adams said the addition of the Böhler range to the company’s product offering would enable it to service high-end customers such as those operating in oil and gas, power generation, offshore and similar industries with critical weld applications.

“We’ll be better able to grow the premium segment of the fabrication market and further enhance our reputation as the leading national service-oriented distributor of gases and welding products. This position is built on our ability to offer a one-day delivery in most geographic locations, backed by excellent service support,” he said.

Nazmi Adams became CEO of Weldamax in January this year and his vision is to make Unique Welding Alloys the most customer centric national distributor for gas and welding, supported with the most valued OEM partners.

As a Sanlam Private Equity Company Unique Welding combines the backing of a South African giant with the total flexibility to implement its strategy to offer its customers in fabrication the best market value proposition.

Böhler Uddeholm Africa represents the Austrian-based Voestalpine Böhler Welding.

Unique Welding Alloys is a division of Weldamax (Pty) Ltd, a Sanlam Private Equity company.

    

    

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